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Gatorade Study Shows Moms Play Key Role in Athlete Success

Raising happy, healthy athletes is a lot of work, but according to a recent Gatorade report on Mom’s and youth sports, I am not alone when I say the extra time and preparation is something I gladly do.

Did you know that according to the Gatorade study seventy percent of moms are raising kids in competitive sports, creating a group of “Sports Moms” nearly 13 million strong? Or that Sports Moms spend one-third more time and more than twice as much money across their children’s entire span of extracurricular activities than moms without kids in sports? Despite this, 79 percent of Sports Moms report that it’s “no problem” balancing these added demands with their other responsibilities, further reinforcing their commitment to their kids’ sports.

Gatorade has created a new website for sports moms to help give us the resources to make our jobs a little easier – especially when it comes to nutrition. Sports nutrition is tricky stuff – especially when you are dealing with athletes of different ages, types of sports and genders. For example, my 14 year old son who swims a 2 hour workout needs a different kind of fuel than my 12 year old daughter who does gymnastics 12 hours a week, and that is different from what my 9 year old who plays field hockey 2-3 times a week and swims 2-3 times a week needs. But regardless of what sport they do, they all need to keep hydrated. Knowing how much fluid to give them and when keeps me on my toes and requires that I take the time to educate them, as well.

The Gatorade Moms web site is already packed with great articles by leading experts in the sports nutrition field and they are definitely worth taking the time to read and share with your teammates. Some of the more useful articles, in my opinion, are:

  • Protein for Athletes, A Practical Guide
  • Hydration: Critical for Performance
  • On the Road Again: How to Choose High-performance Foods When Traveling

What’s your take? Is being a Sports Mom (or Dad) a role you enjoy or is it just too much?

Categories : Nutrition, Parenting

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