Alicia Sacramone Sporting Her Under Armour Leotard and Sponsorship Deal
During last night’s Visa Championships in St. Paul, 2008 Olympian Alicia Sacramone had something a little different about her. Was it confidence that comes from competing in an Olympic Games or from being a World Champion? Or maybe it was a new suit of “armour” (Under Armour that is)? Yes, Alicia was sporting a new leotard – not the normal GK Adidas or Dreamlight leotard we see so many of the National level gymnasts wearing. This one was different. Why? Because it custom made leotard that she designed along with her new sponsor Under Armour.
Here is the complete press release from Under Armour:
OLYMPIC GYMNAST ALICIA SACRAMONE JOINS UNDER ARMOUR TEAM
World Champion Athlete Becomes the First Gymnast to Sign with the Brand
Baltimore, MD (August 18, 2011) – Under Armour (NYSE:UA), the Baltimore, MD-based leader in sports performance apparel, footwear and accessories, announced today amulti-year partnership with Olympic gymnast Alicia Sacramone, the first gymnast to sign with the company. As a member of the Under Armour team, Sacramone worked with the company on the design of a custom-made Under Armour leotard and will serve as a key Olympic ambassador for the Brand.
In addition to being a member of the silver medal-winning U.S. Olympic team in 2008, Sacramone is currently tied for the highest career tally of World Championship medals for U.S. gymnasts, including three golds, four silvers and two bronzes, making her one of the most successful gymnasts in U.S. history. Sacramone has been named USA Gymnastics’ Sportswoman of the Year four times (’05, ’06, ’07, ’10) and holds five U.S. vault titles as well as two U.S. National floor exercise crowns.
“Alicia’s commitment to training and her determination to perform at the highest level makes her an inspiration to young athletes across the world and an ideal fit for the Under Armour Brand,” said Tori Hanna, Director, Women’s Sports Marketing, Under Armour. “While her numerous medals and accolades are a clear reflection of her talent, it is her indomitable spirit that sets her apart as a natural choice to become the first Under Armour athlete on the gymnastics floor.”
Sacramone joins an elite roster of athletes who have signed with Under Armour, including 16-time Olympic swimming medalist Michael Phelps, Olympic gold medalist skier Lindsey Vonn, U.S. Women’s Team World Cup soccer star Lauren Cheney and three-time Super Bowl champion Tom Brady, among others.
“I’m honored to join the Under Armour family, as Under Armour’s emphasis on training and its dedication to the next generation of athletes aligns perfectly with my core values,” said Sacramone. “I’ve always admired Under Armour apparel for its performance and style and now, to get the chance to work alongside such a high caliber of world champion athletes, it’s just an unbelievable opportunity.”
When Sacramone is not competing or training, she coaches youth gymnastics at Brestyan’s Gym in Burlington, MA and focuses much of her time giving back to the Children’s Hospital of Boston.
About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The Company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company’s website at www.underarmour.com.
Be sure to watch Alicia and the rest of the US Team hopefuls as they compete in Day 2 of the Visa Championships on Saturday, August 20. Check UniversalSports.com and USA Gymnastics for times, results and more photos from the event.